Spokesperson & Media Relations Manager | ING Belgium

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22 June 2022

Spokesperson & Media Relations Manager | ING Belgium

  • Marketing & Sales
  • Hybrid
  • Permanent Contract
ING is a global financial institution with a strong European base, offering banking services through its operating company ING Bank. The purpose of ING Bank is empowering people to stay a step ahead in life and in business. ING Bank’s more than 51.000 employees offer retail and wholesale banking services to customers in over 40 countries.
ING Belgium employs 6.600 people.

As part of ING in Belgium & the Netherlands, the Center of Expertise (CoE) Communications & Brand Experience is responsible for all internal and external communications and brand management (including advertising and sponsorship) within Belgium and the Netherlands.
Besides the Media Relations department, the CoE includes Internal & External Communications (content, channels & advice), Corporate Social Responsibility, Brand Experience, Advertising and Sponsoring.

There has never been a more interesting time to work at ING. They are on a journey that’s centred around its customers, powered by technology and driven by smart, determined people. Customers feel ING people are empowering them to stay a step ahead in life and in business. And they are proud of it.

Role - You want a job unlike any other?

  • As a senior member of the team, you’ll join ING Belgium’s efforts to make a positive impact on the company’s reputation by ensuring media and other external stakeholders feel connected to ING and know, understand and support its vision, strategy and actions.
  • You will report to the Head of Media Relations & Stakeholder Management for ING in Belgium.
  • As part of the cross-border Centre of Expertise Communications & Brand Experience in Belgium and the Netherlands, the team is responsible for devising, developing and implementing ING’s media and public affairs strategy.
  • Responsibilities

  • Play an active role in enhancing and maintaining ING’s reputation in Belgium
  • Advise senior management and other professionals within the organisation on reputation, complex issues, crisis communication and strategic PR
  • Support and advise senior management and other professionals within the organisation with interviews and other media-related issues (proactive and reactive)
  • Act as spokesperson for ING and/or its business units towards Belgian journalists and other stakeholders
  • Create and pitch newsworthy stories in the media
  • Initiate, create and coordinate press releases and other related materials
  • Prepare presentations and Q & A documents for the media
  • Organise public meetings for senior management and other key specialists within ING
  • Coordinate and prepare general and specific media training programmes

  • Pro-actively and reactively maintain a network of contacts with media and other stakeholders
  • Organise press conferences, press briefings, and other meetings
  • Negotiate with journalists on conditions for interviews and with photo and film crews about recordings in company buildings

  • Identify and act on trends, risks and opportunities to enhance and/or protect ING’s reputation
  • Monitor and evaluate PR initiatives and analyse results
  • Write internal briefings and draft press analyses, bulletins, statements and scripts
  • Participate in various squads as a Media Relations representative in consultation with colleagues from other (communication) disciplines.
  • Develop, implement, monitor and evaluate communication plans as a member of various teams
  • Participate in external working groups and consult with other companies and organisations on collaborative campaigns and common issues
  • Profile

  • You have a Master’s degree in Communication, PR and/or Journalism
  • You look forward to being able to act as a Spokesperson and Media Relations Manager for ING Belgium
  • Experienced in the field with min. 5 – 10 years as a spokesperson or communication manager in a corporate or international environment
  • Trusted as an advisor, familiar with discussing sensitive information and issues with executives, senior managers, and other professionals
  • Familiar with the inner workings of major businesses and media companies and at ease working with senior managers and specialists within a dynamic corporate culture
  • An excellent and tactical communicator internally (up and down) and a genuine team player
  • Able to work independently and under pressure when necessary
  • Well versed in media relations, both practically and strategically
  • Naturally adept at developing and maintaining a network of media contacts and other relevant stakeholders
  • At home working with a wide variety of media and according to in a multi-channel approach, including social and online media, radio, and television
  • Pro-active, driven, intellectually curious, creative and with a nose for media opportunities
  • Able to combine speed and accuracy under pressure, prioritising activities with a calm disposition
  • Trilingual: Dutch, French & English