It is an illusion that you can simply choose a corporate culture – De Tijd
‘In many organizations, there has been a greater awareness around culture in recent years. But cultural transformations are often laborious’, says Catherine Maertens, parter at Accord Group. 'Attention to culture and diversity must give way more to understanding and valuing cultural diversity.'
Business leaders have rightly made efforts in recent years to define values and to introduce them into their organizations. These values align with the identity they want to project.
This approach is based on the conviction that an organization's raison d'être is not only shown in products, services, activities and structures but also in a culture that guarantees the behavior that reinforces that reputation.